Ngengxenye yonyaka ngaphezulu, kuyindlela efanelekile yokubukeza umbiko wesikhashana wenkampani yethu futhi ifingqa umbono wethu. Kulesi sihloko, sizokwethula isimo senkampani yethu yamanje nombono wethu ngekusasa.
Okokuqala, ake sibheke izibalo ezisemqoka ngombiko wesikhashana wenkampani yethu. Umbiko wesikhashana walo nyaka ukhombisa ukuthi inkampani yethu ithole ukukhula okuqinile ezinyangeni eziyisithupha ezedlule. Ukuthengisa kwethu bekungu-10% uma kuqhathaniswa nesikhathi esifanayo ngonyaka owedlule, futhi umugqa wethu omkhulu naye unyuke. Lokhu kukhuthaza izindaba zokuthi imikhiqizo nezinsizakalo zethu zibonwa emakethe futhi imizamo yethu iyakhokha.
Kodwa-ke, lo mbiko wesikhashana futhi wembula ezinye zezinselelo esibhekene nazo njengamanje. Ukushintshashintsha komnotho womhlaba wonke kanye nomncintiswano wemakethe oqinile usilethele ukungaqiniseki. Kumele sihlale sikulungele ukuzivumelanisa nezimo futhi siphendule kulezi zinguquko. Ngaphezu kwalokho, amakhono ethu we-R & D kanye ne-Innovation adinga ukuqiniswa ukuze ahlangabezane nokufunwa kwemakethe kwemikhiqizo emisha nobuchwepheshe. Ngasikhathi sinye, kudingeka futhi sikhulise imizamo yokukhangisa kanye nomphakathi wokwandisa ukuqwashisa kwethu kanye nokwabelana kwemakethe.
Ukubhekana nalezi zinselelo, sithuthukise uchungechunge lwezinhlelo zamasu. Okokuqala, sizokhulisa ukutshalwa kwezimali ocwaningweni nasekuthuthukisweni nasekusunguleni ukubambisana okusondelene nabalingani ukukhuthaza ubuchwepheshe obusha nokwabelana ngolwazi. Lokhu kuzosisiza ukuthuthukisa imikhiqizo emisha kanye nezixazululo zokuhlangabezana nezidingo zokushintsha kwamakhasimende.
Okwesibili, sizoqinisa imisebenzi yethu yokumaketha neyokuphromotha ukwandisa ukuqwashisa kwethu kanye nokwabelana kwemakethe. Sizohlanganisa amandla edijithali nezokuxhumana nomphakathi ukudala ukuxhumana okusondele namakhasimende ethu futhi kudlulisela isiphakamiso senkampani yenkampani yethu kanye nenzuzo yokuncintisana.
Ngaphezu kwalokho, sihlela ukutshala imali eningi ekuqeqesheni kwabasebenzi nasekuthuthukisweni kwabasebenzi. Sikholwa ukuthi ngokunikeza amathuba okuqhubeka nokuqeqeshwa kanye namathuba okuthuthuka kwabasebenzi bethu, singakha iqembu elincintisanayo nelokuqala. Abasebenzi bethu bayisihluthulelo sempumelelo yethu, amandla abo kanye ne-drive azoqhuba inkampani ukuthi baqhubeke nokukhula.
Lapho sibheke esikhathini esizayo, sinethemba lokuthi amathemba okuthuthuka kwenkampani. Ngenkathi imvelo yemakethe iveza ezinye izinselelo, sikholelwa emandleni enkampani yethu yokuzivumelanisa nokuphumelela. Imikhiqizo yethu nezinsizakalo zethu zinamandla amakhulu okukhula, futhi sineqembu eliqinile eligcwele amandla nobuciko.
Sizofuna njalo amathuba amasha kanye nobambiswano ukwandisa ukufinyelela kwethu futhi sithuthukise ukweneliseka kwamakhasimende. Sikholelwa ngokuqinile ukuthi ngokuqamba okusha okuqhubekayo kanye nensizakalo enhle kakhulu, singaligcina isikhundla sethu esiphambili emakethe yokuncintisana kakhulu.
Ngamafuphi, umbiko wesikhashana wenkampani ukhombisa ukuthi njengamanje sisesimweni esihle futhi sibukeka kusengaphambili emathubeni esikhathi esizayo. Sizoqhubeka nokugxila ezidingweni zamakhasimende, ukukhulisa imizamo ye-R & D kanye nezokumaketha, nokutshala imali ekuqeqesheni kwabasebenzi nasekuthuthukisweni kwabasebenzi. Sikholwa ukuthi lezi zinhlelo zizosisiza ukuba sihlangabezane nezinselelo zemakethe futhi sifinyelele empumelelweni enkulu. Masisebenzisane ukufaka isandla ekuthuthukisweni okuzinzile kwenkampani!
Isikhathi sePosi: Aug-17-2023